Why your content workflow tool needs a dose of Content Intelligence
Content workflow tools improve processes, not outputs. A workflow tool won't prevent crappy, irrelevant content - you need Content Intelligence. The post Why your content workflow tool needs a dose of...
View ArticleSalespeople, act fast – demand is perishing!
Salespeople are taking to long to respond. The key to successfully converting a new lead - whether generated online or otherwise - is speed and relevancy. The post Salespeople, act fast – demand is...
View ArticleUse your competitor’s content to your own advantage
Monitoring your competitors’ content marketing activity supplies windfalls of information. The data offer important insights for strategic decisions. The post Use your competitor’s content to your own...
View ArticleSeven more benefits of adopting predictive analytics
Whether you are a wealth and asset management firm or a B2B tech enterprise, predictive analytics present an innovative way to capitalize on client data. The post Seven more benefits of adopting...
View ArticleThe B2B salesperson needs content to stay alive
You don’t have to look around for long online before you encounter suggestions that the B2B sales role is “dying” - Content Intelligence is changing this narrative. The post The B2B salesperson needs...
View ArticleI’m an MQL – GET ME OUT OF HERE!
Many seemingly legitimate MQLs end up ‘trapped’ in the marketing funnel. The result is an increasingly frustrated marketing organisation, a thinning sales funnel, and a marketing-sales divide that is...
View ArticleMake manual email content personalization a thing of the past
Buyers expect a ‘big content’ experience; 1-2-1 email communications that understand their unique context and whims perfectly. This requires not only a deep understanding of the customer but also large...
View ArticlePersonalization: How Content Intelligence does it differently
Who doesn’t enjoy the personal touch? We appreciate the familiarity when the waiter remembers our favourite dish or a regular supplier unexpectedly sends a little extra on our birthday. We all relish...
View ArticleKyle Lacy of OpenView Ventures makes “Moments Matter”
JONNY ROSE: It’s been just over a year since we last spoke. You’ve moved from the world of B2B tech to venture capital. What’s different? KYLE LACY: Firstly, here at OpenView it’s a very...
View ArticleLess noise, more relevance: A new kind of Sales Intelligence
Sales Intelligence has come leaps and bounds since its formative years As the demands and expectations of prospects and customers have increased, so too has the technology available to enable sales...
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